Shift: Inside Nissan's Historic Revival by Carlos Ghosn

Shift: Inside Nissan's Historic Revival


Shift.Inside.Nissan.s.Historic.Revival.pdf
ISBN: 9780385512909 | 256 pages | 13 Mb

Download Shift: Inside Nissan's Historic Revival



Shift: Inside Nissan's Historic Revival Carlos Ghosn
Publisher: Crown Publishing Group


In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming ...

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